Altrusa Branding

Logo Guidelines

  • the entire logo and word mark must always be used.
  • No other words, other than the approved tagline “Leading to a Better Community” or the various Altrusa designations such as “International”, “ASTRA”, or Club locations can appear within the clear space around the logo.
  • The minimum height of the logo is 3/4 inch (0.75”). Smaller sizes make it very difficult to read the word mark or tagline.
  • When resizing the logo, do not stretch or pull it so that its shape and proportions are altered.
  • Do not add a shadow or glow to the logo.
  • Do not place the logo onto a busy background.
  • Do not place the logo over a high-contrast photo or background.
  • Do not turn the logo at an angle.
  • Do not add any elements inside the logo or its clear space.
 

Color Palette

In addition to the four core colors, white, black, and cream are the neutrals incorporated into the approved color palette. White is important to our brand and is always present. Cream should ONLY be used as a background color when white is not acceptable and should never be used as a core or dominant color.
 
 
 
 
 
RGB
CMKY
PMS
Hex
                 
Light Teal
38 – 151 – 189
77 – 26 – 15 - 0
2995
#2697BD
                 
Dark Teal
88 – 112 – 125
70 – 48 – 10 – 12
5415
#58707D
                 
Gold
255 – 196 – 37
0 – 24 – 94 – 0
123
#FFC425
                 
Red Orange
240 – 81 – 51
0 – 84 – 88 – 0
1788
#F05133
                 
Black
 
0 – 0 – 0
0 – 0 – 0 – 100
426
#000000
                 
Navy Blue
0 – 0 – 102
100 – 100 – 0 - 60
2745
#000066
                 
Cream
255 – 255 – 204
0 – 0 – 20 – 0
n/a
#FFFFCC
 
White
255 – 255 – 255
0 – 0 – 0 – 0
n/a
#FFFFFF
  
 
 

2023 Altrusa Brand Guides     

2023 Brand Guide I
2023 Brand Guide II
The Elements
Our Voice
Logo
Color
Typography
Graphics
Marketing Toolkit
Placing a logo into a Word document
Inserting a logo into email
How to update your Facebook page with the new logo
Placing a logo into a PowerPoint presentation
Photograph